THX have launched the World’s First THX Ultimate Cinema™ at The Regency Westwood Village Theatre in Los Angeles.
The company is working closely with industry leader Cinionic, which is the Barco, CGS, and ALPD cinema joint venture which promises to deliver a new visual standard for cinema, to bring the THX Ultimate Cinema experience to consumers. The premium large-format (PLF) cinema promises to offer a superior moviegoing experience that meets all THX Certified Cinema standards.
THX Ultimate Cinema at Regency Westwood builds upon Cinionic’s premium offering, integrating its state-of-the-art dual-Barco laser system, which delivers a 4K resolution image with increased brightness, contrast, clarity and rich brilliant colors for premium large format screens with CGS remastered content exclusively shown at this location. The Regency Westwood Village theater, which boasts nearly 1400 seats and is home to some of Hollywood’s biggest red-carpet premieres, has also undergone numerous upgrades to the sound system and acoustics. These include an increase in low-frequency power to yield a decrease in distortion and an increase in sound power, as well as the addition of curtains to improve the clarity and accuracy of the immersive multi-dimensional sound system.
The design of the Village cinema complies with THX Certified Cinema standards. THX and Cinionic worked with the exhibitor, acoustical consultants, and equipment installers to create a unique design package with architectural and technical requirements to address the audio and visual fidelity to ensure a superior cinematic experience in the auditorium.
THX Ultimate Cinema will provide exhibitors with the solution they’ve been looking for: a branded and differentiated PLF offering which includes best-in-class projection technology from Cinionic, as well as an immersive audio system, acoustics and auditorium specifications that meet THX Certification standards. This is also coupled with the added benefits of flexibility and favorable economics for the exhibitor.
Driven by dedicated content and strong moviegoer demand for a differentiated experience, Premium Large Format (PLF) is one of the fastest-growing and most active areas of commercial cinema exhibition, with significant potential to grow exponentially in size over the next several years. With the business environment for PLF cinema also becoming increasingly competitive and saturated amid a startling array of brands and technologies, many exhibitors have been seeking a PLF partner that offers best-in class technologies, flexible implementation options, and a strong cinema brand that resonates with consumer audiences.
For over 35 years, THX has maintained a reputation as the acclaimed worldwide brand for optimizing the audio and visual fidelity of the entertainment experience in the cinema. THX and Cinionic are working with additional exhibitors around the world to bring the THX Ultimate Cinema experience to market and will announce new partners as installation plans are completed.
THX is the company founded by legendary filmmaker George Lucas in 1983, THX Ltd. and its partners provide premium entertainment experiences in the cinema, in the home and on the go. Over the past thirty-five years, THX has expanded its certification categories beyond studios and cinemas to consumer electronics, content, automotive systems and live entertainment. Today, THX continues to redefine entertainment, providing exciting new technologies and assurance of experiences which provide consumers with superior audio and visual fidelity and ensure an artist’s vision is truthfully delivered to audiences worldwide.