Much like their earlier Covent Garden store this new German Flagship store is set out so that each of it's listening rooms is like a real room in a house. It's hard to experience a sound system in a shop, traditionally stores showcase stereo systems in either badly setup rows and stacks of equipment for visual/merchandising or special acousticly treated rooms, neither of which is like any room you would have at home.
By utilising room pods Sonos are offering you the chance to listen to their music system in a setup that replicates real life home use as closely as possible within a retail shop environment.
The pods that have been dubbed ‘Houses’ by Sonos are designed to simulate real life spaces with the feel of a bedroom, living room and kitchen. The booths have specially designed soundproof doors and stylish decor and art from local artists. Key to each experience is a tablet that lets listeners select, choose and control their music - The main selling point of the Sonos ecosystem.